The latest edition of the International Tourism Trade Fair, better known as FITUR, will be held in January 2024 (dates to be confirmed) at IFEMA, MADRID. It will take place over five days and will host professionals from the tourism sector and those interested in the sector’s latest tendencies, as well as the general public wishing to discover the range of destinations that can be visited at the fair over the weekend. The 2024 edition includes Ecuador as its Partner Country and the tourist offer of more than 130 countries.

FITUR is the global meeting point for tourism professionals and the leading trade fair for incoming and outbound markets in Ibero-America.  It is a global reference in the tourist sector including great diversity and talent, enabling areas that are totally specialised to be at this event.

The latest edition of FITUR will include Ecuador as the Partner Country FITUR 2024. The country will be the feature of the trade fair in order to strengthen commercial ties with the Spanish market.

The trade fair continues to advance in its line of specialisation, helping to promote the different industrial sectors that have an impact on tourism, and which have developed an entire tourism strategy around their activity. The traditional specialised sections will also be present: 

• FITURTechy, organised in collaboration with the Instituto Tecnológico Hotelero (ITH)
• FITUR Know-How & Export, organised by SEGITTUR in collaboration with ICEX Spain Export and Investment
• FITUR LGBT+ which will address different themes with the aim of revitalising tourism and enhancing the diversity of different destinations under the "Love to travel” claim
• FITUR Lingua, in collaboration with the Spanish Federation of Associations of Spanish Schools for Foreigners, FEDELE
• FITUR Talent which will highlight talent and training as drivers of tourism development
• FITUR Woman which will focus its debate on the role of women in the world of work in the tourism industry
• FITUR Screen, dedicated to connecting the tourism and audiovisual industries, in collaboration with SPAIN FILM COMMISSION
• FITUR Mice, in the days leading up to the opening of FITUR.
• FITUR Cruises, focusing on the cruise industry
• FITUR Sports, focusing on the global sports tourism market

Figures for the 2023 edition

The 2023 edition (held from 18 to 22 January) exceeded all expectations, highlighting the good prospects for the global tourist sector. FITUR registered significant growth, practically matching its all-time record figures: more than 222,000 attendees, almost double that in 2022 -136,000 professionals, up 68%, and an estimated 86,000 visitors after the close of the two days open to the general public.

Furthermore, the FITUR LIVEConnect digital platform recorded more than 56,000 registrations, representing an increase of over 80% compared to 2022. The fair brought together 8,500 participants, 131 countries, 755 exhibitors in an exhibition space of 66,900 m2.

It also achieved a major milestone in the digital field. On the first day of the fair alone, the IFEMA MADRID website traffic soared, reaching an all-time record of 146,000 visits. In the same context, the FITUR LIVEConnect digital platform, which complements the fair with a hybrid format of greater temporal and geographic scope, currently has more than 56,000 registrations, compared to a total of 31,000 in 2022.