Since 1914, the Yusty brand has been a synonym for masculine elegance and exclusivity. Up to now, three generations have worked to preserve the style of the perfect British gentleman, a continuous inspiration of the brand's founder. But Yusty has also evolved over the years and has gathered trends and fashions from each era, without forgetting the supreme value of the craftwork.

Currently they have a concept store in the Salamanca district designed by the architect Lázaro Rosa-Violán, with different spaces that recreate the comfort of a home. In this store, Yusty has the most exclusive brands from the international panorama of tailoring. Brands such as Etro, Lanvin, Maison Martin Margiela or Neil Berret in male fashions, but also design and exclusivity for glasses such as Moscot and Mykita or perfumes and cosmetics from brands such as Amouage, Atelier Flou or Heeley.

According to them, "Yusty is not just a way of understanding male fashion, it is a different way of looking at the world."