This is a space to see, hear, touch and, if you like it, buy. In this 3,000 m² megastore opened in 2008, you'll find a concentration of innovative products from the telecommunications market for sale, as well as a technology and leisure centre, where you can learn, handle, experiment, ask and enjoy the latest in fixed and mobile phones.

A professional team attends to customers finding themselves saturated by so much technology per square meter: Showcase audiovisual solutions, live broadcasts, fixed-telephone products and services for the family and digital home, services for disabled people, a children and parents zone (with products for both), exhibition and sale of mobile devices, experimentation area with Internet for travellers, TV room, games section, solutions for companies and home automation.

It's located in the old Telefónica headquarters, in an emblematic building designed in 1925 by Ignacio Cárdenas and Lewis S. Weeks, emulating New York skyscrapers. The shop is going to have a total of four floors. The last two are opening soon, and they'll house the Telefónica Art Collections and various temporary exhibitions held by the Telefónica Foundation.