The Real Madrid official store at the Santiago Bernabéu stadium is located in the space where the Real Café Bernabéu used to be, next to Gate 30. Its sales area of more than 700 m² offers the full range of official products: kits, training, basketball, fashion, accessories, merchandising..., for men, women and children.

The space also has a 40m2 customisation laboratory, 30 linear metres of tills, 25 digital screens, 1 photography area and 2 outdoor kiosks for direct sales on the street.  Members and Madrid fans will enjoy privileged service with exclusive promotions and preferential tills to pay for their purchases.

The shop is only temporary. Once the works at the Santiago Bernabéu stadium are completed, the club plans to open a mega store on the side that faces out on to Paseo de la Castellana.