1992 saw the opening of this chain of shops, famous for its double entrance with a low door for children and a higher one for the adults accompanying them. Imaginarium revolutionised the world of toy shops in Spain and today it has branches all over the world.

It is a special universe for children, in which they can learn, develop and share, playing with toys made of good quality materials with no sexist or military content. Children's songs greet you as you enter the shop and its staff are trained to help you to find toys, stories, dolls, educational games, kits, tricycles, and fancy dress for any occasion.

The philosophy on which Imaginarium is based, and which has proved so popular with its customers, is to encourage all-round learning and development in children while they enjoy themselves playing.