The FC Barcelona team has an official store in the heart of Madrid (the first one outside Catalonia and managed 100% by the Club), in the Palacio de Gaviria, located in Calle Arenal, a stone’s throw from La Puerta del Sol and Ópera. The Barça store is an innovative establishment that combines new technologies and elements characteristic of the club’s traditions, seeking to offer the visitor a unique Barça experience. Here you can buy products from the men's, women's, and children's collections.

Covering an area of 190 square metres, the store is spread over two floors. At the entrance,  visitors are welcomed with a mosaic created from traditional Madrid tiles, with an image that pays tribute to the city of Barcelona and some of the most unique monuments of Catalan culture. The ground floor is mainly dedicated to men's and women's clothing. On the 1st floor, you will find collections for children and the printing lab area, where visitors and fans can customise their shirts.

In addition, shop windows at the front of the store are fitted with LED displays that reproduce images of Camp Nou and some of the main 100% Barça collections.