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Founded in 1985 by the ceramicist, Eduardo Fernández, this shop is specialised in different heraldic items (on paper, tiles, mugs...), thimbles and miniature collections, different souvenirs and personalised products.

The shop is located in Plaza Mayor in the Portal de Paños, opposite the Casa de la Panadería, which is part of what was the former Pañerías Bustillo fabric shop, which opened in 1790 Inside the establishments, some elements remain unaltered since the 19th century with wooden beam ceilings and a red brick wall.  Its classic style display cabinets and counters hold the different products it sells. 

It also has an on-line shop on the website www.gritosdemadrid.com