Welcome to Madrid

LoveStories is the brainchild of the multi-faceted Marloes Hoedeman who founded this label with the hope of creating pretty underwear; a combination of high quality products at an affordable price. LoveStories appeals to women looking for comfortable but stylish underwear.

This label creates eye-catching pieces that can be on show and can be combined to achieve the perfect outfit. It finds inspiration for its creative process through travel and exploring the world, in film, and literature. Its designs are characterised by incredible prints and styles that are a far cry from the fabrics and colours of traditional underwear, such as black, white, or nude.