The Madrid designer Eduardo Rivera, son of designer and entrepreneur Elisa Rivera, owns this store near Calle de Huertas, selling not only clothes, but also decorative items and accessories such as jewellery, bags, watches, glasses, shoes, and books.

In 2010, the two designers embarked on the EDUARDO RIVERA store project, offering womenswear and menswear collections that combine the experience and creativity of both mother and son. The result is impeccable fashion with a fresh feel and appeal, making it attractive to all kinds of clients, ages, nationalities, and styles. A mix they are constantly expanding through other brands of clothing and even objects.

The project has evolved into the brand ELISA & EDUARDO RIVERA, offering women's and men's collections, and located in Madrid’s major shopping thoroughfares: Gran Vía-Chueca (with a store on Calle Clavel, 4 ), Barrio de las Letras–Centro (Plaza del Ángel, 4), Malasaña-Chamberí (Calle Sagasta, 4) and a boutique in the north of the city in the C.C. Zielo de Pozuelo shopping mall, and another in the C.C. Centro Oeste mall in Majadahonda.