Welcome to Madrid

Founded in 1948 by Carlos Chocrón, for over 7 decades now, this prestigious jeweller’s and watch shop has been offering the most avant-garde and premium quality products made by leading international firms, together with exquisite customer service and professional advice, at its boutiques in Madrid, Marbella, and Ceuta.

Continually adapting to our ever-changing times is the key to Chocron Joyeros’ success, gaining the trust of the finest watchmakers and jewellers including Bvlgari, Chanel, Gucci, Rolex, and Longines. In addition, the firm has its own collections: Ch by You, Ch cLOVEr, Ch Colección Privada and Ch - Colección Compromiso.

Today Chocron Joyeros is held in high esteem in Spain and abroad, thanks to its professionalism and the quality of its products. It offers customers a wide range of watches, jewellery of all types, including rings, necklaces, chokers and earrings, cuff-links, fountain pens and key-rings.

In addition, following the outbreak of the COVID-19 pandemic, Chocrón was one of the first firms awarded the “Madrid Guarantee” certificate, and to provide higher quality customer support, comfort and safety, it has a new sales channel, a virtual counter that puts clients in contact with the boutique in Madrid, located on Calle Príncipe Vergara, 22, so they don’t need to travel.

Through this link: https://www.chocronjoyeros.com/es/mostrador-virtual, customers will be attended by experts and will be able to ask questions, view products, and even buy on the spot. In addition to this new service, the jeweller’s also has its regular channels for customers (website, phone, WhatsApp, social media, etc).