Welcome to Madrid

It was more than 50 years ago when Santiago Medina Criado and his wife Rosa Álvarez Zardaín founded this jewellery, watch and silver firm. Throughout its trajectory, this family company has spiced up its business with artisan work, creativity and new technology. 

It also offers elegant writing equipment (luxury finishes, limited editions), silverwork by well-known brands, watches by renowned manufacturers (classic and modern designs), and company gifts. Veracruz has a repairs workshop and post-sales service, dedicated exclusively to restoring and repairing pieces of jewellery and watches. This firm has other shops in the capital.