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Often referred to as the ‘doll’s house’, this shop sells dolls and original soft toys, accessories, doll’s houses as well as furniture and decoration for doll’s houses, toys, fancy dress, traditional toys, collectors’ dolls, porcelain dolls and rag dolls, puppets, etc.

It’s a place where you can find pretty much anything and where many dreams can come true, not just for kids, but for adults too, who find themselves transported back to their childhood as they step through Asi’s doors.

This family-run business began in 1942 on Madrid’s Gran Vía. Design and production of dolls began in 1965 and became the mainstay of the business. Since 1980, it has been under the management of Ángela Simón and her children. There are several Así shops in Madrid as well as in other cities in Spain.