Prada Men is located in Calle Goya and is a smart boutique, which combines wooden floors and walls with ebony furniture, dark steel and glass. Both the shop and the collection tend towards minimalism, careful forms and innovation in material use and confection.

Since becoming manager of an old family leather business, Miuccia Prada has built an authentic empire of design, present across the planet, with hundreds of stores. All of them, including the two stores in Madrid, on Serrano and Goya, transmit his love of restrained luxury, with the classic, simple, yet sophisticated lines and pure forms that reign supreme in every collection by this haute-couture heavyweight.

Although fetish garments do not form part of its range, Prada's success erupted in the late eighties, as the result of a small, black, nylon backpack. Since then, its handbags and accessories in general, including shoes, watches and jewellery, have achieved great success.