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If there is one thing that is worth noting about this veteran of Spanish couture (devoted to it since 1974), it is it's wise combination of brand name and quality design with popular audiences.

Pedro del Hierro has democratized the world of fashion with luxury prêt à porter proposals, close to haute couture, and other more casual lines featuring urban sport and jeans.

However, the stellar garment for the brand PdH has always been the evening dress: simple and sophisticated, sober but very feminine. The Madrid-born designer also designs men’s collections.

The label has both women’s and menswear collections, available at its own branded PdH concessions in Cortefiel stores, the group that has owned the firm since the 1990s.